PROFESSIONAL
Director of Outreach
Pixel Vault • 2021-2024
01Community
02Operations
03Marketing
04Director of Outreach
I've worn many hats - community, operations, marketing, GTM, product execution, sales, and business development - and I'm often the one connecting dots across teams to make complex projects work.
The shift

I've always been the fixer. Director of Outreach gave that instinct a public job: announcements, partner language, crisis comms. A project manager ran day-to-day operations; I was the trusted voice the product got explained through - to partners, press, and a community where consistency and coherency mattered. That meant owning an understanding of the whole machine, and the gap between the story and the system was usually where the real problem lived. Find the seam, then fix the thing behind it. Now the same instinct points at the machine itself: automation and AI implementation inside a merchandising operation.

Adidas x Pixel Vault "ALTS by adidas" collaboration
Adidas "ALTS by adidas" - GTM & launch hero. NFT-gated product experience.
GTM & Launch Strategy
Execution across cross-brand timelines, messaging rollouts, partner sequencing, and post-mint narrative management - involved end to end with the teams that shipped it.
Copywriting & Brand Voice
Wrote and led external messaging strategies: announcements, partnership reveals, Discord updates, media collateral. Scripted X Spaces and press interviews.
PR & Crisis Management
Led communications during market stress. Drafted rapid-response messaging and acted as company spokesperson for press and community-facing events.
Partnership Development
Co-marketing activations with Yuga Labs/BAYC, Adidas, MLB, OpenSea, Rarible, and Magic Eden. Led gaming activations on Arbitrum and other L2 ecosystems.
Punks Comic #1 physical covers
Punks Comic #1 - physical comic series
Punks Comic #2 cover featuring BAYC character
Punks Comic #2 - Bored Ape Yacht Club crossover
Campaign and launch work product still
Launch / campaign work product
Gaming product battle interface
Gaming product execution - turn-based battle system UI
Notable collaborations: Adidas • Bored Ape Yacht Club • OpenSea • Rarible • Magic Eden • MLB
Where this goes

This page is a record, not a job posting. Currently building automation and AI implementation inside a merchandising operation; before that, Pixel Vault.

If you have a hard cross-functional problem that wants a second brain, I'm always up for the conversation, role attached or not.