02Prototype
- Lane
- Merch
- Year
- 2026
- Tags
- catalog · pim · merch
Zombie Catalog
A sweep for catalog leakage: discontinued SKUs still live, variants that duplicate, prices that outlived their season.
Every large catalog rots in the same places. Discontinued products stay purchasable, variant axes drift out of sync with the supplier feed, and a price survives a promotion by six months.
This experiment scores each SKU for rot and produces a review pack a merchandiser can act on in one sitting. The output is a list you argue with, not a dashboard you ignore.